It is based on a 1930s typeface called "Seta Reta," originally designed by the Italian type foundry Società Anonima Cooperativa Elementi Tipografici (SACET).
is a distinct, geometric display typeface designed by Nick Curtis and released through Nick's Fonts . This typeface stands out for its bold, art deco-inspired aesthetics, rigid construction, and heavy reliance on straight lines and sharp angles. It is a font designed specifically for headlines, logos, and high-impact visual communication where readability at small sizes takes a backseat to stylistic personality. The Origin and Design Philosophy
Due to its stylish and editorial nature, Seta Reta NF is frequently used for: seta reta nf font
Today, the font is available through major distributors like
Home / Fonts / Nick's Fonts / Seta Reta NF / Seta Reta NF. Seta Reta NF. Seta Reta NF byNick's Fonts. from $10.00 USD. www.myfonts.com Seta Reta NF Font | Webfont & Desktop - MyFonts It is based on a 1930s typeface called
The original Arrow face had a moment of glory in the mid-1960s, reportedly among the 15 award-winning typeface designs in a competition sponsored by Visual Graphics Corporation in 1966. Over the years, the typeface saw various digital interpretations, including being digitized before 1991 and later expanded by Treacyfaces as TF Arrow in 2003.
: The font gained notable attention for its role in the Infinite Colours documentary (2025), a film about the employee community of the brand Stone Island . In this context, it was used for captions and chapter titles to convey a spirit of "continual research and experimentation". It is a font designed specifically for headlines,
Conversely, characters like and R have very small, high bowls, while the letter B features a distinctly heavy bottom loop. This intentional imbalance gives the font its playful, retro charm. 4. Uniform Stroke Weight
True to its name ("Seta Reta" subtly implies straight lines or arrows), the font features hyper-straight stems that abruptly transition into tight, sudden curves.
A noticeable difference between the thick and thin portions of its letterforms.
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